Fundraising Book

Event Fundraising Guide
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Rudy Rosen Book Money for the Cause

Money for the Cause: A Complete Guide to Event Fundraising by Rudy Rosen.

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    Money for the Cause excerpt — Silent Auction

    The Silent Auction

    The silent auction is among the most common fundraising techniques used at charity events. Just set up a table. Lay out a few auction items. Then place a bid sheet in front of each. As attendees wander about the event, they are attracted to the silent-auction table, sometimes for lack of anything else to do, and if they see something they like, they write their name on the bid sheet next to an amount. Event planners come back an hour or so later, pick up bid sheets, and collect payment. Therein lies the secret to fundraising success! Or so many event planners believe, considering how indifferently they treat the silent auction.

    I once attended a nice fundraiser at a popular event location. Not all who attended were affluent, but many were, and there had to be at least 250 of us there. At the table where I sat were two couples with “unlimited” giving potential. Both were multimillionaires with a history of charitable giving. There were others with such capacity for giving in the room. Keep in mind this was a fundraiser, not just an evening get-together.

    When I arrived, I expected to be greeted by a few volunteers selling raffle tickets. There were no greeters or raffle-ticket sellers as far as I could see, but there was a raffle. I suspect people could find someone to ask for tickets if they looked hard enough. The organization had paid staff. I guess I could have asked one of them. I didn’t bother. Most people who attend events won’t bother either.

    As I walked around, I noticed a silent-auction table tucked away in a corner of the large room. There were five, maybe six items up for auction. They were low- to mid-value items of a random nature. None were things anyone would need. I also doubt they were items people would have thought about wanting before arriving at the auction. Since the items had a low bid price, I suspect some attendees thought them attractive enough to place a bid, as all were sold. There were no announcements about the auction. There were no advertisements or promotions for any of the items. Perhaps one or two of the items had been made by well-known artists or craftspersons. Potential bidders in the room would never know. The silent auction was just that—silent.

    This scene is not an unusual one at events. Many host organizations just don’t get it. Fundraising is an active, not passive, undertaking. For some reason the silent auction in particular seems to be mistaken as the most passive of all fundraising techniques. Just because it’s called a “silent” auction doesn’t mean event hosts have to be silent about it.

    * * *

    Silent auctions treated passively by event hosts are passively treated by attendees. Like any fundraising opportunity, silent auctions need to be stocked with items people want or need, and the opportunity to bid and win those wanted or needed items must be promoted. Consider a raffle for which raffle-ticket sellers passively sell tickets. That’s a formula for disaster. Why passively hold a silent auction? Attendees mob aggressively promoted and well-stocked silent auctions. Particularly aggressive bidders will fight to get the last bid.

    At the event I attended, the hosts were as silent as church mice about the silent auction. Given the poor selection of auction merchandise and too few items for a crowd of 250, that was probably a good thing. After all, for the savvy event attendees in that crowd, the silent auction was a glaring example of poor event fundraising. And why embarrass the volunteer officers of the host organization by purposefully pointing out a botched fundraising opportunity? Had the auction been properly promoted and appointed with appropriate items, event planners could have added a few thousand dollars to the organization’s net revenue for the year. This was not a large organization, but no organization can afford to ignore easy money.

    What Is a Silent Auction?

    During a silent auction, bidders “silently” write bids on bid sheets for auction items. Auction items are generally the same kind used for live auctions, consisting of merchandise, services, and trips. The items up for bid are generally placed on display in a defined area, such as……….

     

    Excerpted from the book, Money for the Cause: A Complete Guide to Event Fundraising by Rudolph Rosen. Texas A&M University Press.

    (c) Rudolph A. Rosen, 2012

    What readers are saying about Money for the Cause

    “…in my 41+ years of experience that include oversight of event fundraising, I would have benefited greatly from the existence of a book such as this one. This book will help to avoid the “trial and error” approach I see most organizations making as they attempt to raise funds through events.“--Alan Wentz, former chief conservation officer, Ducks Unlimited

    Rob Bruno of the Foundation Center, New York, calls Money for the Cause, "...a comprehensive guidebook intended for novice and veteran event planners seeking to raise net revenue through fundraising events." --October 17, 2012 (Click here for the full review)

    "I have always had the greatest respect and admiration for Rudy Rosen, the Master Fundraiser. This book is a trove of his experiences which can help and heighten our effectiveness in financing our efforts."--Dr. J. Blanton Belk, Jr., founder and chairman emeritus of Up With People.

    "In this book, Dr. Rosen explains in a very understandable, clear and concise way precisely what to do, what not to do, how to do and how not to do the myriad things needed to translate a worthy cause into a successful social force. It should be considered mandatory reading for all organizational volunteers, as well as their higher-level professional staff."--Steve Comus, Director of Publications for Safari Club International; author and award-winning photo-journalist

    "Rosen is well-qualified to write this book as he has served in various leadership roles that provide an important reservoir of nonprofit experience and fundraising acumen."--Larry Schweiger, President, National Wildlife Federation

    "Rosen’s book is essential for any event fundraiser. Perfect for those who are new to fundraising, it walks through every aspect of planning and executing a successful event. It’s also a great asset to anyone running a fundraising event who has been challenged to raise more. He lays out how to maximize donations by focusing on your donor mix and layering on varied and numerous opportunities to give. His years of experience help you avoid the pitfalls and develop a successful event aligned with your mission and supporters."--Nancy J. Painter, Vice President of Executive Search, Olive Grove Consulting

    Artwork by Katie Dobson Cundiff used by permission. Ms. Dobson’s artwork has been used for fundraising by nonprofit mission-driven organizations throughout the United States. Ms. Cundiff illustrated Money for the Cause: A Complete Guide to Event Fundraising by Rudolph Rosen. The book was published by Texas A&M University Press. Please visit Ms. Cundiff’s website at www.dobsonart.com

    (c) 2012-2023 Money for the Cause Website by Rudolph Rosen