The event fundraising guide, Money for the Cause, includes many helpful templates, ideas, lists, and illustrations. Here is a sample aid for event planning, along with a short excerpt of corresponding text from Money for the Cause.

Creating an Event Timeline

Even though each event is unique, the sequence of planning and management activities is similar. Figure 4.1 displays a typical generalized timeline for event planning and management and makes reference to specific chapters in this book that cover these activities. For annual or recurring events, some work is continuous throughout the year, such as maintaining the event Web site and generating publicity, although such activities will increase in importance and activity level as the date of the event nears.

Timelines for first- time events should begin at least a year before the event. Events held annually may establish a set pattern based on year- to- year experience. This enables planners to reduce the length of the planning timeline by employing the same service vendors in succeeding years, holding the event at the same site, using the same set of policies and procedures, and so on, saving considerable time and volunteer or staff effort.

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