Fundraising Book

Event Fundraising Guide
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Money for the Cause

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Money for the Cause is an easy to understand comprehensive guide to event fundraising. Reading this book will help you raise more money for your cause, regardless of the size of your organization or your fundraising skill.

From backyard fundraisers to grand ballroom events, the techniques I describe will produce net revenue in good times and bad.

rudy-rosenRudy Rosen - Author, executive leader of nonprofit organizations and public agencies, speaker, and university professor. As executive director of an international nonprofit Rudy was responsible for the world’s largest annual fundraiser for conservation, a three-day international event raising over $8 million, and he was director of a regional office for another nonprofit where each year the organization’s volunteers held nearly 5,000 fundraising events.

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Rudy Rosen Book Money for the Cause

Money for the Cause: A Complete Guide to Event Fundraising by Rudy Rosen.

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Contact Rudy to arrange for a consultation, fundraising support, an objective evaluation of your event, or to make a presentation at your convention or to your board.

    Money for the Cause:
    A Complete Guide to Event Fundraising

    By Rudy Rosen
    Illustrations by Katie Dobson Cundiff
    Texas A&M University Press

    There has never been a greater need for raising money necessary to support the causes that will help build a sustainable future. The author explains methods and secrets to holding fundraising events that will raise net revenue in good times and bad.

    Money for the Cause covers methods adaptable to situations faced by all who hold fundraisers. The author explains basic and advanced techniques that can be duplicated by everyone from novice volunteers to experienced event planners.

    With over 30 years of leadership experience in organizations holding several hundred to almost 5,000 small to large fundraising events each year the author knows the landscape well. But his fundraising experience goes well beyond events alone, drawing readers’ attention to the full breadth of fundraising opportunities that can be associated with events, such as recruiting members and volunteers, product sales, funding partnerships, and donor stewardship.

    Each chapter begins with a pertinent, real-life anecdote and focuses on a major area of event fundraising. Here are just a few of the many topics covered:

    Event team building and team member roles.
    Auctions and raffles.
    Food and drink service.
    Business plans and budgets.
    Arcade games and prizes.
    Social media and websites.
    Site selection.
    Donation solicitation.
    Entertainment.
    Sponsorships.
    Effective use of volunteers.

    Click here for the table of contents of Money for the Cause.

    The author applies each topic to the widest possible range of events and size organizations, providing practical detail and giving multiple examples to cover the differences in types of organizations and their fundraising activities.

    This is a comprehensive book, but an interesting read due to the author’s use of real-life stories, easy examples to follow, sample materials that anyone can use, and many other aids to fundraising success.  While easy to use for beginners, it also allows more advanced event planners or students of fundraising to delve deeply into event fundraising techniques, fundraising ethics, legal issues, and much more.  There is also a special “advanced” section at the end of the book covering tricks, little known options, and ultra-high revenue generating techniques that are often the secret behind the phenomenal success of some events.

    The book is beautifully illustrated with fundraising artwork by renowned artist, Katie Dobson Cundiff, making the book even more enjoyable to read.

    Whatever the funding objective may be, Money for the Cause: A Complete Guide to Event Fundraising will quickly become indispensable to anyone involved in mission-driven organizations, whether as a volunteer, professional, student, teacher, or total beginner wanting to raise money for a cause.

    What readers are saying about Money for the Cause

    “…in my 41+ years of experience that include oversight of event fundraising, I would have benefited greatly from the existence of a book such as this one. This book will help to avoid the “trial and error” approach I see most organizations making as they attempt to raise funds through events.“--Alan Wentz, former chief conservation officer, Ducks Unlimited

    Rob Bruno of the Foundation Center, New York, calls Money for the Cause, "...a comprehensive guidebook intended for novice and veteran event planners seeking to raise net revenue through fundraising events." --October 17, 2012 (Click here for the full review)

    "I have always had the greatest respect and admiration for Rudy Rosen, the Master Fundraiser. This book is a trove of his experiences which can help and heighten our effectiveness in financing our efforts."--Dr. J. Blanton Belk, Jr., founder and chairman emeritus of Up With People.

    "In this book, Dr. Rosen explains in a very understandable, clear and concise way precisely what to do, what not to do, how to do and how not to do the myriad things needed to translate a worthy cause into a successful social force. It should be considered mandatory reading for all organizational volunteers, as well as their higher-level professional staff."--Steve Comus, Director of Publications for Safari Club International; author and award-winning photo-journalist

    "Rosen is well-qualified to write this book as he has served in various leadership roles that provide an important reservoir of nonprofit experience and fundraising acumen."--Larry Schweiger, President, National Wildlife Federation

    "Rosen’s book is essential for any event fundraiser. Perfect for those who are new to fundraising, it walks through every aspect of planning and executing a successful event. It’s also a great asset to anyone running a fundraising event who has been challenged to raise more. He lays out how to maximize donations by focusing on your donor mix and layering on varied and numerous opportunities to give. His years of experience help you avoid the pitfalls and develop a successful event aligned with your mission and supporters."--Nancy J. Painter, Vice President of Executive Search, Olive Grove Consulting

    Artwork by Katie Dobson Cundiff used by permission. Ms. Dobson’s artwork has been used for fundraising by nonprofit mission-driven organizations throughout the United States. Ms. Cundiff illustrated Money for the Cause: A Complete Guide to Event Fundraising by Rudolph Rosen. The book was published by Texas A&M University Press. Please visit Ms. Cundiff’s website at www.dobsonart.com

    (c) 2012-2022 Money for the Cause Website by Rudolph Rosen