Event Fundraising Table of Contents

1. Introduction

2. Why Hold an Event?

3. The Secret to Successful Event Fundraising in Good Times and Bad

4. Organizing for Success

PART 1 Learning the Basics

5. Event Business Plan

6. Programs, Policies, and Procedures

7. Negotiating Agreements with Service Providers

PART 2 Creating the Perfect Setting

8. Site Selection, Rooms, and Setup

9. Food Service

10. Entertainment and the Master of Ceremonies

11. The Mission and Strategic Speech Making

12. Publicity

13. Donation Acquisition

PART 3 Conducting the Fundraising

14. Tickets and Other Advance “Sales”

15. The Live Auction

16. The Silent Auction

17. Raffles and Other Moneymakers

18. Putting It All Together

19. The Big Event

PART 4 Applying the Rules and Covering All the Angles

20. Laws, Risks, and Liabilities

21. Tax Matters

22. Ethics and Security

PART 5 Honing to a Fine Edge

23. After the Event

24. Advanced Techniques

25. Where to Go from Here

NONPROFIT RESOURCES FOR NONPROFITS

INDEX

“…in my 41+ years of experience that include oversight of event fundraising, I would have benefited greatly from the existence of a book such as this one. This book will help to avoid the “trial and error” approach I see most organizations making as they attempt to raise funds through events.“--Alan Wentz, former chief conservation officer, Ducks Unlimited

Rob Bruno of the Foundation Center, New York, calls Money for the Cause, "...a comprehensive guidebook intended for novice and veteran event planners seeking to raise net revenue through fundraising events." --October 17, 2012 (Click here for the full review)

"I have always had the greatest respect and admiration for Rudy Rosen, the Master Fundraiser. This book is a trove of his experiences which can help and heighten our effectiveness in financing our efforts."--Dr. J. Blanton Belk, Jr., founder and chairman emeritus of Up With People.

"In this book, Dr. Rosen explains in a very understandable, clear and concise way precisely what to do, what not to do, how to do and how not to do the myriad things needed to translate a worthy cause into a successful social force. It should be considered mandatory reading for all organizational volunteers, as well as their higher-level professional staff."--Steve Comus, Director of Publications for Safari Club International; author and award-winning photo-journalist

"Rosen is well-qualified to write this book as he has served in various leadership roles that provide an important reservoir of nonprofit experience and fundraising acumen."--Larry Schweiger, President, National Wildlife Federation

"Rosen’s book is essential for any event fundraiser. Perfect for those who are new to fundraising, it walks through every aspect of planning and executing a successful event. It’s also a great asset to anyone running a fundraising event who has been challenged to raise more. He lays out how to maximize donations by focusing on your donor mix and layering on varied and numerous opportunities to give. His years of experience help you avoid the pitfalls and develop a successful event aligned with your mission and supporters."--Nancy J. Painter, Vice President of Executive Search, Olive Grove Consulting