Fundraising Book

Event Fundraising Guide
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Raise funds in good times and bad
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      • Introduction
      • Mission and Speechs
      • Silent Auction
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      • Raffles
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Event Fundraising Table of Contents

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Rudy Rosen Book Money for the Cause

Money for the Cause: A Complete Guide to Event Fundraising by Rudy Rosen.

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    1. Introduction

     

    2. Why Hold an Event?

     

    3. The  Secret to Successful Event Fundraising in Good Times and Bad

     

    4. Organizing for Success

    PART 1    Learning the Basics

    5. Event Business Plan

    6. Programs, Policies, and Procedures

    7. Negotiating Agreements with Service  Providers

    PART 2     Creating the Perfect Setting

    8. Site Selection, Rooms, and Setup

    9. Food Service

    10. Entertainment and the Master of Ceremonies

    11. The  Mission and Strategic Speech Making

    12. Publicity

    13. Donation Acquisition

    PART 3     Conducting the Fundraising

    14. Tickets and Other Advance “Sales”

    15. The Live Auction

    16. The  Silent Auction

    17. Raffles and Other Moneymakers

    18. Putting It All Together

    19. The Big Event

    PART 4     Applying the Rules and Covering All the Angles

    20.  Laws, Risks, and Liabilities

    21. Tax Matters

    22. Ethics and Security

    PART 5     Honing to a Fine Edge

    23. After the Event

    24. Advanced Techniques

    25. Where to Go from  Here

    NONPROFIT RESOURCES FOR NONPROFITS

     

    INDEX

    What readers are saying about Money for the Cause

    “…in my 41+ years of experience that include oversight of event fundraising, I would have benefited greatly from the existence of a book such as this one. This book will help to avoid the “trial and error” approach I see most organizations making as they attempt to raise funds through events.“--Alan Wentz, former chief conservation officer, Ducks Unlimited

    Rob Bruno of the Foundation Center, New York, calls Money for the Cause, "...a comprehensive guidebook intended for novice and veteran event planners seeking to raise net revenue through fundraising events." --October 17, 2012 (Click here for the full review)

    "I have always had the greatest respect and admiration for Rudy Rosen, the Master Fundraiser. This book is a trove of his experiences which can help and heighten our effectiveness in financing our efforts."--Dr. J. Blanton Belk, Jr., founder and chairman emeritus of Up With People.

    "In this book, Dr. Rosen explains in a very understandable, clear and concise way precisely what to do, what not to do, how to do and how not to do the myriad things needed to translate a worthy cause into a successful social force. It should be considered mandatory reading for all organizational volunteers, as well as their higher-level professional staff."--Steve Comus, Director of Publications for Safari Club International; author and award-winning photo-journalist

    "Rosen is well-qualified to write this book as he has served in various leadership roles that provide an important reservoir of nonprofit experience and fundraising acumen."--Larry Schweiger, President, National Wildlife Federation

    "Rosen’s book is essential for any event fundraiser. Perfect for those who are new to fundraising, it walks through every aspect of planning and executing a successful event. It’s also a great asset to anyone running a fundraising event who has been challenged to raise more. He lays out how to maximize donations by focusing on your donor mix and layering on varied and numerous opportunities to give. His years of experience help you avoid the pitfalls and develop a successful event aligned with your mission and supporters."--Nancy J. Painter, Vice President of Executive Search, Olive Grove Consulting

    Artwork by Katie Dobson Cundiff used by permission. Ms. Dobson’s artwork has been used for fundraising by nonprofit mission-driven organizations throughout the United States. Ms. Cundiff illustrated Money for the Cause: A Complete Guide to Event Fundraising by Rudolph Rosen. The book was published by Texas A&M University Press. Please visit Ms. Cundiff’s website at www.dobsonart.com

    (c) 2012-2025 Money for the Cause Website by Rudolph Rosen